24 Comments
User's avatar
Jonathan Jackson's avatar

MORE OF THIS PLEASE. You are doing incredible.

Kate Citron's avatar

Love this. I’ve found that many people are allergic to the word “sales,” which I always find so interesting. Call it whatever you want but that’s what it is at the end of the day!!!!

mallory contois's avatar

i think we’ve all had a few too many bad experiences being sold too

maria's avatar

I really like your perspective on this and it’s so true, we don’t realize we are always selling but we really are!

Ryan Mullins's avatar

Really enjoyed this!

Shelley Midthun's avatar

I was spending my morning trying to craft value propositions for my new consultancy website. I was stuck and procrastinating by scrolling Substack when I came across your post. This is exactly the motivation I needed! Thank you!

The Well's avatar

My mom always told me that everyone was in sales. No matter what you’re doing, you’re selling something 👏🏻👏🏻

Julia Di Spirito's avatar

loved this piece and particularly the breakdown of examples to implement this methodology

Sibah's avatar

Just discovered you today, amazing!!!! I’ve always been the “I hate sales” person but I’m realizing that I actually sell pretty well and I want to learn how to do that better. Also, I actually like selling myself lol

Helen Fang's avatar

As someone who within five minutes of meeting people gets told that I would be good at “sales” but haaate it, thanks for the reframe! It helps to think about it as a skillset towards a goal

Kristina Olsen's avatar

This is so timely for me. I just told a friend that I hate “selling” but you put it into perspective perfectly. Thank you 🤗

Shula Horton's avatar

This was fantastic!!

Brittany on tech's avatar

This post reminds me of "To Sell is Human" by Daniel Pink, which I read when I first stepped into a business development role several years ago. It's a great read for anyone who is scared of selling or gets the ick from it! The book expands on the point that all of us are selling, all the time, in our work, and being effective sellers helps us be effective humans.

Ellen Hockley's avatar

Absolutely love this reframe!!

Julian A Lewis II's avatar

Spot on! I got into sells because a friend/mentor sold me that I was already doing sales in my previous roles. For me it’s been important to believe in what I sell; that also allows me to have a deeper level of empathy for those I’m selling to.

mallory contois's avatar

this is so meta i love it

Olivia Hiriart's avatar

Once you embrace selling is in everything, it’s funny how your view of selling changes.

My way around this fear of making people feel sold to is realizing that someone’s gonna do it and if I’m not the one doing it for myself, my business, products, or my team, either: 1) someone else will do it at some point and that’s a missed opportunity OR 2) no one will step up, no one will do it and for those who are trying to tell the story will get burnt out.

Enabling people to story tell (i.e., providing them with data, scenarios, context, etc…) is also an underdeveloped skill that I think need is often not addressed.

mallory contois's avatar

yes!!! also you’re putting way more thought and care into it than the other people are ♥

ms standard's avatar

I’d much rather think of it as “sales is just storytelling” lol but lots of good thinking here as usual!

mallory contois's avatar

you’re not wrong! and ultimately whatever makes you feel most confident and comfortable is the right narrative. BUT if you can try to push past the block around ‘sales’ you might unlock a whole new level of outcomes

ms standard's avatar

True! you’re right that I need to push past the mental block. I think as fellow introverts we have to go through the full cycle first - feel the cringe, do it anyway, then eventually come out the other side when it hopefully starts to feel natural. I’m somewhere in the middle of that loop right now so the storytelling frame definitely helps!

mallory contois's avatar

i test like 87% introvert - it absolutely just takes reps of realizing the upside far outweighs the downside and that you’re capable of anything you want to be