36 Comments
User's avatar
Jonathan Jackson's avatar

MORE OF THIS PLEASE. You are doing incredible.

Kate Citron's avatar

Love this. I’ve found that many people are allergic to the word “sales,” which I always find so interesting. Call it whatever you want but that’s what it is at the end of the day!!!!

mallory contois's avatar

i think we’ve all had a few too many bad experiences being sold to

Business As Usual's avatar

Might I also add: everything is marketing

StyleStrategywithDee's avatar

"sell to them in a way that solves their problems, reduces their anxieties, and positions your proposed outcome as a solution, not a task."- This resonated with me because its a reminder to be a problem solver for the person I'm selling too. Sounds simple but it can be easy to lose sight of especially for someone like me who never really saw themselves as a seller but after breaking down how we all are selling something it makes sense.

Apoorvaa Deshpande's avatar

Loved the three steps Mallory! If you are selling to create a win-win or helping solve a problem for another person, sales can be fun! And that's what sales should be about!

Laurie @ Role Call's avatar

I’ve been thinking about this a lot lately. I’ve always been one of those “allergic to sales” people and recently I’ve started questioning where that narrative came from and if it’s really serving me. I think something must be in the air! (It’s the economy.)

mallory contois's avatar

haha spoiler - the economy is in the air

rayna marlee's avatar

I’ve always had a love-hate with sales but definitely more the hate and I know it’s what’s holding me back from achieving my goals and dreams. Thanks for these tips and great perspective.

Florian | The AI Sales Lab's avatar

Really enjoyed this one.

The hardest part of your framework, understanding who you're selling to, is exactly what I write about too, and it's where most people fall short.

You can template the packaging, you can define the goal.

But the psychology of the second party? That takes real curiosity and deliberate prep.

The sellers who invest in that step, even just 10 minutes before a call, consistently outperform the ones who improvises it.

maria's avatar

I really like your perspective on this and it’s so true, we don’t realize we are always selling but we really are!

Ryan Mullins's avatar

Really enjoyed this!

Shelley Midthun's avatar

I was spending my morning trying to craft value propositions for my new consultancy website. I was stuck and procrastinating by scrolling Substack when I came across your post. This is exactly the motivation I needed! Thank you!

Maddie Kelley's avatar

My mom always told me that everyone was in sales. No matter what you’re doing, you’re selling something 👏🏻👏🏻

Julia Di Spirito's avatar

loved this piece and particularly the breakdown of examples to implement this methodology

Sibah's avatar

Just discovered you today, amazing!!!! I’ve always been the “I hate sales” person but I’m realizing that I actually sell pretty well and I want to learn how to do that better. Also, I actually like selling myself lol

mallory contois's avatar

yay welcome to my lil internet world

Helen Fang's avatar

As someone who within five minutes of meeting people gets told that I would be good at “sales” but haaate it, thanks for the reframe! It helps to think about it as a skillset towards a goal

mallory contois's avatar

they're just jealous of how convincing you are ;-)

Kristina Olsen's avatar

This is so timely for me. I just told a friend that I hate “selling” but you put it into perspective perfectly. Thank you 🤗

mallory contois's avatar

I'm so glad it helped!! I have to tell myself these things all the time.